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Case from journal
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Reference no. NAC2107
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2001
Length: 35 pages
Data source: Field research

Abstract

In 1987, the National Basketball Association awarded a franchise to George Shinn of Charlotte, North Carolina. This case provides the background information on the City of Charlotte and the Hornets as they engaged in a 10-year public / private effort first to bring the NBA franchise to Charlotte, to keep it profitable for all parties concerned, and ultimately to keep the franchise in Charlotte through the construction of a new basketball arena. The citizenry was not so enthused about building yet another public facility for basketball. The city council must decide whether to invest in a new arena; the Hornets must decide whether to continue the partnership with the city, build an arena, or move the franchise.

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Abstract

In 1987, the National Basketball Association awarded a franchise to George Shinn of Charlotte, North Carolina. This case provides the background information on the City of Charlotte and the Hornets as they engaged in a 10-year public / private effort first to bring the NBA franchise to Charlotte, to keep it profitable for all parties concerned, and ultimately to keep the franchise in Charlotte through the construction of a new basketball arena. The citizenry was not so enthused about building yet another public facility for basketball. The city council must decide whether to invest in a new arena; the Hornets must decide whether to continue the partnership with the city, build an arena, or move the franchise.

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