Product details

Rayovac Corporation, headquartered in Madison, Wisconsin, produces disposable and rechargeable household-use batteries, hearing aid batteries, and battery-operated products like lanterns and flashlights. The case opens with an interview with David A Jones, Chief Executive Officer of Rayovac. Students then read about the history of the company, different aspects of its internal environment, and the heavily competitive environment. Rayovac faces stiff competition from Duracell and Energizer brand batteries and must determine how to compete effectively in the twenty-first century. Students must also assess the impact of basketball star Michael Jordan''s retirement in 1999 and decision to reduce endorsements in 2000.