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Abstract
This chapter explores the links between the extensive use of analytics and business performance, describing how several highly successful companies have transformed their ability to compete analytically into a key point of differentiation and long-term competitive advantage. This chapter was originally published as Chapter 3 of "Competing on Analytics.' This chapter is excerpted from ‘Competing on Analytics: The New Science of Winning'.
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Abstract
This chapter explores the links between the extensive use of analytics and business performance, describing how several highly successful companies have transformed their ability to compete analytically into a key point of differentiation and long-term competitive advantage. This chapter was originally published as Chapter 3 of "Competing on Analytics.' This chapter is excerpted from ‘Competing on Analytics: The New Science of Winning'.