Product details

Geddes Dental Group (GDG) was an entrepreneurial, multi-branch dental company offering a portfolio of public and private dental services. In August 1999, the Managing Director, Keith Pine, was reviewing the future direction of his business. With high-technology equipment and support systems in place, a well-known brand and reputation for innovation, the company was well positioned for further growth. However, the next stage of new business development required additional funding. As an entrepreneur, Pine had stretched all of his personal resurces to grow the business. Now, he was eager to keep moving GDG ahead, but how could he fund future projects? Was it time to find a partner? Who would invest in his business? Should he share his leadership power and responsibilities? These were really diificult questions for Pine that would impact the future portfolio, leadership, and performance of his business, and also his own position and lifestyle.