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Case from journal
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Reference no. NAC1903
Subject category: Strategy and General Management
Authors: James L Bowey (Bishop's University); Kimberly I McKell (Bishop's University)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1999
Length: 19 pages
Data source: Field research
Topics: Strategic management; Distinctive competence; Entrepreneurial control; Small business management
Share a link: https://casecent.re/p/78136
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Abstract

CompuSound Inc focuses on a PC sound board company based in Kanata, Ontario, that was founded in May 1992 by Bob Norman. By February 1995, CompuSound was facing several strategic decisions that were critical to its future, including international sales expansions. Projected sales were far below expectations, even though Bob Norman was convinced that his premier product, the ''CompuSound Pro'' sound board, was state of the art. The company had exhausted its original capital and required additional funding to meet growth expectations. CompuSound''s board of director''s hired a vice president of marketing, and Bob Norman was currently reviewing his various options in order to provide some strategic direction for CompuSound.
Teaching note
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Reference no. NAC1903TN
Subject category: Strategy and General Management
Authors: James L Bowey (Bishop's University); Kimberly I McKell (Bishop's University)
Published by: NACRA - North American Case Research Association
Published in: 1999
Length: 18 pages
Data source: Field research
View full details

About

Abstract

CompuSound Inc focuses on a PC sound board company based in Kanata, Ontario, that was founded in May 1992 by Bob Norman. By February 1995, CompuSound was facing several strategic decisions that were critical to its future, including international sales expansions. Projected sales were far below expectations, even though Bob Norman was convinced that his premier product, the ''CompuSound Pro'' sound board, was state of the art. The company had exhausted its original capital and required additional funding to meet growth expectations. CompuSound''s board of director''s hired a vice president of marketing, and Bob Norman was currently reviewing his various options in order to provide some strategic direction for CompuSound.

Related

Teaching note
-
Reference no. NAC1903TN
Subject category: Strategy and General Management
Authors: James L Bowey (Bishop's University); Kimberly I McKell (Bishop's University)
Published by: NACRA - North American Case Research Association
Published in: 1999
Length: 18 pages
Data source: Field research
View full details