Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 01.2004
Length: 10 pages
Data source: Field research
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https://casecent.re/p/7820
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Abstract
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world''s largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing). This raises several interesting managerial issues for eBay which are captured in the case study. The case allows for a discussion of the following aspects: (1) eBay''s international expansion strategy including choice of markets and mode of entry; (2) role of acquisitions, in particular iBazaar in France; and (3) exploration of ''global-local'' issues in product and services offers.
Location:
Industry:
Size:
Large - USD20 billion
Other setting(s):
2001-2003
About
Abstract
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world''s largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing). This raises several interesting managerial issues for eBay which are captured in the case study. The case allows for a discussion of the following aspects: (1) eBay''s international expansion strategy including choice of markets and mode of entry; (2) role of acquisitions, in particular iBazaar in France; and (3) exploration of ''global-local'' issues in product and services offers.
Settings
Location:
Industry:
Size:
Large - USD20 billion
Other setting(s):
2001-2003