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Teaching note
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Reference no. NAC1806TN
Subject category: Marketing
Authors: Joanne McGlown (University of Alabama at Birmingham); Woodrow D Richardson (University of Alabama at Birmingham)
Published by: NACRA - North American Case Research Association
Published in: 1998
Length: 15 pages
Data source: Field research
Share a link: https://casecent.re/p/78213
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case from journal
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Reference no. NAC1806
Subject category: Marketing
Authors: Joanne McGlown (University of Alabama at Birmingham); Woodrow D Richardson (University of Alabama at Birmingham)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1998
Length: 25 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Not-for-profit; Strategic management
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case from journal
-
Reference no. NAC1806
Subject category: Marketing
Authors: Joanne McGlown (University of Alabama at Birmingham); Woodrow D Richardson (University of Alabama at Birmingham)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1998
Length: 25 pages
Data source: Field research
Topics: Marketing management; Marketing strategy; Not-for-profit; Strategic management
View full details