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Case from journal
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Reference no. NAC1811
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1998
Length: 26 pages
Data source: Field research

Abstract

Nelson Halsey, President and principle shareholder of Custom Blending, is facing the possibility of his firm losing money for the first time in its history. To make matters worse, one long-time customer had just cancelled all future contracts due to poor quality. This case describes the business and marketing strategies, the current operating policies and conditions, the existing production technologies, and the management team at Custom Blending. All of these factors contributed to the current ''crisis'' and all of these factors must be taken into consideration in determining the short-term action plan to get out of this situation.

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Abstract

Nelson Halsey, President and principle shareholder of Custom Blending, is facing the possibility of his firm losing money for the first time in its history. To make matters worse, one long-time customer had just cancelled all future contracts due to poor quality. This case describes the business and marketing strategies, the current operating policies and conditions, the existing production technologies, and the management team at Custom Blending. All of these factors contributed to the current ''crisis'' and all of these factors must be taken into consideration in determining the short-term action plan to get out of this situation.

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