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Case
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Reference no. 408-021-1
Authors: Jean SK Lee; Liu Jia
Published by: China Europe International Business School
Published in: 2008
Length: 12 pages
Data source: Field research

Abstract

Haier is currently ranked fourth among home appliance manufacturers in the world. Yang Mianmian - Haier''s President, totally involved herself in all the affairs of Haier. She updated the management model, nurtured the corporate culture, and implemented the international strategy. In person, Yang Mianmian is honest, straightforward, positive, and experienced. She practices what she preaches, and practices it with confidence and determination. In other words, she is much tougher than her name seems to portray. Yang Mianmian enjoyed solving problems and was good at being close to practical situations with strong indomitable spirit. She was willing to coach and mentor her subordinates and guide them through her personal experience. Actually, Yang''s pragmatic working style and leadership has positively affected the staff at Haier, who claim to have found it a great experience working with her. It is said that there is a large gap between the president of a king-sized company and a housewife of a normal family. However, Yang has succeeded in balancing her career and family. She not only managed an enterprise, but was also successful as a homemaker. The case illustrates Yang Mianmian''s complex and sophisticated leadership, and personal experience, as well as her dedicated and significant contribution to the Haier Group.
Location:
Industry:
Size:
More than 50,000 employees
Other setting(s):
2007

About

Abstract

Haier is currently ranked fourth among home appliance manufacturers in the world. Yang Mianmian - Haier''s President, totally involved herself in all the affairs of Haier. She updated the management model, nurtured the corporate culture, and implemented the international strategy. In person, Yang Mianmian is honest, straightforward, positive, and experienced. She practices what she preaches, and practices it with confidence and determination. In other words, she is much tougher than her name seems to portray. Yang Mianmian enjoyed solving problems and was good at being close to practical situations with strong indomitable spirit. She was willing to coach and mentor her subordinates and guide them through her personal experience. Actually, Yang''s pragmatic working style and leadership has positively affected the staff at Haier, who claim to have found it a great experience working with her. It is said that there is a large gap between the president of a king-sized company and a housewife of a normal family. However, Yang has succeeded in balancing her career and family. She not only managed an enterprise, but was also successful as a homemaker. The case illustrates Yang Mianmian''s complex and sophisticated leadership, and personal experience, as well as her dedicated and significant contribution to the Haier Group.

Settings

Location:
Industry:
Size:
More than 50,000 employees
Other setting(s):
2007

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