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Thumbnail image for product with reference number 9-608-067
Compact case
General Mills (B)
Supplement
-
Reference no. 9-608-067
Subject category: Production and Operations Management
Authors: Bianca Buccitelli (Harvard Business School); Raymond Gilmartin (Harvard Business School); Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 3 July 2008
Length: 2 pages
Data source: Field research
Topics: Innovation; Margins
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Abstract

Must be used with: (9-608-004) ''General Mills (A)''.
Thumbnail image for product with reference number 9-608-004
General Mills (A)
Case
-
Reference no. 9-608-004
Subject category: Production and Operations Management
Authors: Bianca Buccitelli (Harvard Business School); Raymond Gilmartin (Harvard Business School); Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 3 July 2008
Length: 18 pages
Data source: Field research
Topics: Innovation; Margins
View full details

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Abstract

Must be used with: (9-608-004) ''General Mills (A)''.

Related

Thumbnail image for product with reference number 9-608-004
General Mills (A)
Case
-
Reference no. 9-608-004
Subject category: Production and Operations Management
Authors: Bianca Buccitelli (Harvard Business School); Raymond Gilmartin (Harvard Business School); Marco Iansiti (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 3 July 2008
Length: 18 pages
Data source: Field research
Topics: Innovation; Margins
View full details