Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 05.2004
Length: 22 pages
Data source: Published sources
Share a link:
https://casecent.re/p/7833
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Abstract
This case study analyses the remarkable restructuring of a Mexican media company, Televisa. Over a short period of time, Televisa transformed itself from a monopoly, family-owned media company with close ties to the ruling party to a profitable, competitive organisation that regained the leadership position in the Mexican media industry. This case study provides a unique perspective on the following issues: (1) competitive challenges faced by media companies in Latin America; (2) restructuring of an old media monopoly; (3) succession in family businesses; (4) success drivers in media companies; and (5) an analysis of the Mexican and US Hispanic media markets.
About
Abstract
This case study analyses the remarkable restructuring of a Mexican media company, Televisa. Over a short period of time, Televisa transformed itself from a monopoly, family-owned media company with close ties to the ruling party to a profitable, competitive organisation that regained the leadership position in the Mexican media industry. This case study provides a unique perspective on the following issues: (1) competitive challenges faced by media companies in Latin America; (2) restructuring of an old media monopoly; (3) succession in family businesses; (4) success drivers in media companies; and (5) an analysis of the Mexican and US Hispanic media markets.