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Case from journal
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Reference no. NAC1704
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1997
Length: 12 pages
Data source: Field research

Abstract

Hassan Hodroj has opened the business of his dreams: an upscale French bakery in a carefully chosen exclusive location in an exclusive shopping area in Boston. Le Parisien was authentic to every detail, from the expensive renovation that met the strict codes for bakeries in Paris to the French Chef who used only the finest imported ingredients in his pastries. Unfortunately for Hassan, his dream was turning into a nightmare. He was paying premium prices for authenticity, but his revenues were lower than projected and his creditors were at the door. Hassan would have to make some important choices soon about customers, products, and processes if he wanted to stay in business.

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Abstract

Hassan Hodroj has opened the business of his dreams: an upscale French bakery in a carefully chosen exclusive location in an exclusive shopping area in Boston. Le Parisien was authentic to every detail, from the expensive renovation that met the strict codes for bakeries in Paris to the French Chef who used only the finest imported ingredients in his pastries. Unfortunately for Hassan, his dream was turning into a nightmare. He was paying premium prices for authenticity, but his revenues were lower than projected and his creditors were at the door. Hassan would have to make some important choices soon about customers, products, and processes if he wanted to stay in business.

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