Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 01.2016
Revision date: 28-Jan-2016
Length: 22 pages
Data source: Published sources
Abstract
Nissan was in a desperate situation with staggering debts and losses, producing good but plain-looking cars. How did Carlos Ghosn and the French team manage to implement massive changes in a company deeply embedded in a Japanese culture that is reputed to be nationalistic and averse to major change? How did Ghosn manage to cut cost and increase innovation dramatically at the same time?
Industry:
Other setting(s):
1999-2002
Portuguese language
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 10.2008
Length: 27 pages
Data source: Published sources
About
Abstract
Nissan was in a desperate situation with staggering debts and losses, producing good but plain-looking cars. How did Carlos Ghosn and the French team manage to implement massive changes in a company deeply embedded in a Japanese culture that is reputed to be nationalistic and averse to major change? How did Ghosn manage to cut cost and increase innovation dramatically at the same time?
Settings
Industry:
Other setting(s):
1999-2002
Related
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 10.2008
Length: 27 pages
Data source: Published sources