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Authors: Quy Nguyen Huy
Published by: INSEAD
Originally published in: 2004
Version: 01.2016
Revision date: 28-Jan-2016

Abstract

Nissan was in a desperate situation with staggering debts and losses, producing good but plain-looking cars. How did Carlos Ghosn and the French team manage to implement massive changes in a company deeply embedded in a Japanese culture that is reputed to be nationalistic and averse to major change? How did Ghosn manage to cut cost and increase innovation dramatically at the same time?
Industry:
Other setting(s):
1999-2002

About

Abstract

Nissan was in a desperate situation with staggering debts and losses, producing good but plain-looking cars. How did Carlos Ghosn and the French team manage to implement massive changes in a company deeply embedded in a Japanese culture that is reputed to be nationalistic and averse to major change? How did Ghosn manage to cut cost and increase innovation dramatically at the same time?

Settings

Industry:
Other setting(s):
1999-2002

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