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Case from journal
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Reference no. NAC1705
Authors: Robert A Millen
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1997
Length: 13 pages
Data source: Field research

Abstract

Jon Simpson, CEO of the Titeflex Corporation, is facing a deterioration in delivery performance. Titeflex produces different product lines in the same factory using the same personnel and equipment. Customers are irate and looking to replace Titeflex as a vendor. In addition, margins are not being met in the low margin automotive business.

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Abstract

Jon Simpson, CEO of the Titeflex Corporation, is facing a deterioration in delivery performance. Titeflex produces different product lines in the same factory using the same personnel and equipment. Customers are irate and looking to replace Titeflex as a vendor. In addition, margins are not being met in the low margin automotive business.

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