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Case from journal
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Reference no. NAC1709
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1997
Length: 24 pages
Data source: Field research

Abstract

In less than three deacdes, Nucor Corporation has risen from near bankruptcy to become the fourth largest steel producer in the United States. Nucor is well known for its effective use of innovative steel-making technologies, a unique management style, and a production based incentive system to become the low cost producer in the steel industry. However, there is specualtion that Nucor''s quest for growth does not come without a human cost. The Wall Street Journal reports that Nucor had a worker death rate that was the highest in the industry. Had the company sacrificed worker safety for greater productivity and profits?

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Abstract

In less than three deacdes, Nucor Corporation has risen from near bankruptcy to become the fourth largest steel producer in the United States. Nucor is well known for its effective use of innovative steel-making technologies, a unique management style, and a production based incentive system to become the low cost producer in the steel industry. However, there is specualtion that Nucor''s quest for growth does not come without a human cost. The Wall Street Journal reports that Nucor had a worker death rate that was the highest in the industry. Had the company sacrificed worker safety for greater productivity and profits?

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