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Case from journal
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Reference no. NAC1711
Subject category: Entrepreneurship
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1997
Length: 9 pages
Data source: Field research

Abstract

This case focuses on the issues facing a small, family-owned hardware store and industrial equipment supplier. The case contains information on the industry and provides information on three generations of the Chasen family. Students are challenged to evaluate the issues facing a company, owned by two and operated by three generations simultaneously. Identifying and evaluating short- and long-term strategies provides a platform for discussion of marketing- and policy-related issues, as well as discussions of problems unique to small business.

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Abstract

This case focuses on the issues facing a small, family-owned hardware store and industrial equipment supplier. The case contains information on the industry and provides information on three generations of the Chasen family. Students are challenged to evaluate the issues facing a company, owned by two and operated by three generations simultaneously. Identifying and evaluating short- and long-term strategies provides a platform for discussion of marketing- and policy-related issues, as well as discussions of problems unique to small business.

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