Product details

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Abstract

This is the first of a two-case series. This series on Banco Comercial Portugues (BCP) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad. The authors trace the history of the bank from a much-admired start-up to becoming the largest publicly listed Portuguese financial institution and an up-and-coming player in other European retail banking markets. This case series opens opportunities for class discussion on: (1) the drivers for internationalisation; (2) entry modes in foreign markets; (3) the internationalisation process; (4) organisational structures and blueprints; and (5) managing the implementation process.
Location:
Industry:
Size:
Market capitalisation over EUR10 billion
Other setting(s):
2000 and 2002

About

Abstract

This is the first of a two-case series. This series on Banco Comercial Portugues (BCP) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad. The authors trace the history of the bank from a much-admired start-up to becoming the largest publicly listed Portuguese financial institution and an up-and-coming player in other European retail banking markets. This case series opens opportunities for class discussion on: (1) the drivers for internationalisation; (2) entry modes in foreign markets; (3) the internationalisation process; (4) organisational structures and blueprints; and (5) managing the implementation process.

Settings

Location:
Industry:
Size:
Market capitalisation over EUR10 billion
Other setting(s):
2000 and 2002

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