Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 04.2015
Revision date: 27-Apr-2015
Length: 21 pages
Data source: Published sources
Abstract
Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific region and competing head-on with Walmart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980s. Carrefour's approach to internationalisation is described as well as its presence in the various countries of the Asia pacific region. A more detailed presentation of the China strategy is presented.
Industry:
Other setting(s):
1986-2004
Japanese language
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 22-Jun-2016
Length: 22 pages
Data source: Published sources
About
Abstract
Carrefour, the second largest mass retailer in the world, has expanded its presence in the Asia Pacific region and competing head-on with Walmart and other Western and Asian mass retailers to capture a significant position in the region. The case retraces the historical development of the expansion, starting with an entry into Taiwan in the late 1980s. Carrefour's approach to internationalisation is described as well as its presence in the various countries of the Asia pacific region. A more detailed presentation of the China strategy is presented.
Settings
Industry:
Other setting(s):
1986-2004
Related
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 22-Jun-2016
Length: 22 pages
Data source: Published sources