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Supporting video
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Reference no. 148-V06A-U
Subject category: Entrepreneurship
Authors: Stephen Spinelli (Babson College); Melissa Martinelli (Babson College)
Published by: Babson College
Published in: 2006
Length: 36 minutes
Data source: Field research
Topics: Entrepreneurship as a career choice; Perseverance; Low barriers to entry; Fragmented industries; Gaining experience; Partnerships; Finding and shaping an opportunity; Web-based business models; Marketing strategies; Strategic focus; Bootstrapping; Financing; Value proposition
Notes: File size 3.07GB. Click for more information.
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Abstract

This supplementary software is to accompany the case.
Teaching note
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Reference no. 148-T06A-U
Subject category: Entrepreneurship
Authors: Stephen Spinelli (Babson College)
Published by: Babson College
Originally published in: 2006
Version: 19 September 2006
Length: 9 pages
Data source: Field research
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Case
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Reference no. 148-C06A-U
Subject category: Entrepreneurship
Authors: Stephen Spinelli (Babson College); Melissa Martinelli (Babson College)
Published by: Babson College
Published in: 2006
Length: 14 pages
Data source: Field research
Topics: Entrepreneurship as a career choice; Perseverance; Low barriers to entry; Fragmented industries; Gaining experience; Partnerships; Finding and shaping an opportunity; Web-based business models; Marketing strategies; Strategic focus; Bootstrapping; Financing; Value proposition
View full details

About

Abstract

This supplementary software is to accompany the case.

Related

Teaching note
-
Reference no. 148-T06A-U
Subject category: Entrepreneurship
Authors: Stephen Spinelli (Babson College)
Published by: Babson College
Originally published in: 2006
Version: 19 September 2006
Length: 9 pages
Data source: Field research
View full details
Case
-
Reference no. 148-C06A-U
Subject category: Entrepreneurship
Authors: Stephen Spinelli (Babson College); Melissa Martinelli (Babson College)
Published by: Babson College
Published in: 2006
Length: 14 pages
Data source: Field research
Topics: Entrepreneurship as a career choice; Perseverance; Low barriers to entry; Fragmented industries; Gaining experience; Partnerships; Finding and shaping an opportunity; Web-based business models; Marketing strategies; Strategic focus; Bootstrapping; Financing; Value proposition
View full details