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Authors: Jeffrey Ellis
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2006
Length: 21 pages
Data source: Field research

Abstract

Barry Bycoff, Chief Executive Officer, has rescued Software Developer''s Company (SDC) from nearly certain disaster only to find that acceptable profitability remains increasingly elusive. A search for new opportunities leads him to visualize an entirely unknown product for individualized security on web sites. Should the members of SDC''s Board approve Barry''s visionary and high risk proposal to acquire Internet Security Corporation as an initial step towards developing this unprecedented product and market? Alternatively, should Barry continue to improve SDC''s traditional business of software distribution? The former would require all SDC''s resources and more besides for a highly uncertain outcome. The latter would result in more years of marginal profitability.

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Abstract

Barry Bycoff, Chief Executive Officer, has rescued Software Developer''s Company (SDC) from nearly certain disaster only to find that acceptable profitability remains increasingly elusive. A search for new opportunities leads him to visualize an entirely unknown product for individualized security on web sites. Should the members of SDC''s Board approve Barry''s visionary and high risk proposal to acquire Internet Security Corporation as an initial step towards developing this unprecedented product and market? Alternatively, should Barry continue to improve SDC''s traditional business of software distribution? The former would require all SDC''s resources and more besides for a highly uncertain outcome. The latter would result in more years of marginal profitability.

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