Product details

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Published by: INSEAD
Originally published in: 2005
Version: 01.2005
Length: 7 pages
Data source: Field research

Abstract

This is the second of a two-case series (405-013-1 and 405-014-1). This case examines the entry into China of a popular French retailer. The focus is mostly on the leader/entrepreneur, who must figure out cultural differences and establish a new operation in a foreign land. Strategic issues are in the background. The case series aims to explore local (intra-European) cultural differences and how they impact the operations of a new enterprise.
Location:
Industry:
Size:
500 employees
Other setting(s):
1990s

About

Abstract

This is the second of a two-case series (405-013-1 and 405-014-1). This case examines the entry into China of a popular French retailer. The focus is mostly on the leader/entrepreneur, who must figure out cultural differences and establish a new operation in a foreign land. Strategic issues are in the background. The case series aims to explore local (intra-European) cultural differences and how they impact the operations of a new enterprise.

Settings

Location:
Industry:
Size:
500 employees
Other setting(s):
1990s

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