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Case from journal
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Reference no. NAC2605
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2007
Length: 9 pages
Data source: Field research

Abstract

Gila Baruch, who began as the Comptroller, became the General Manager of the Box Tree restaurant and hotel in New York City shortly thereafter. After managing the operation through a four year labor strike, the longest in New York restaurant history, Baruch became the owner / operator of the Box Tree in order to save it from sure death. Its liquor license was in peril and ownership had been battling the local union for almost as long as Baruch had worked there. Baruch, who bought the business but not the real estate, settled the strike and was faced with the prospect of integrating returning strikers and the replacement workers who had made it possible for the restaurant to weather the strike. Baruch needed to get everyone on the same page, working to rebuild the operation''s reputation and business volume.

About

Abstract

Gila Baruch, who began as the Comptroller, became the General Manager of the Box Tree restaurant and hotel in New York City shortly thereafter. After managing the operation through a four year labor strike, the longest in New York restaurant history, Baruch became the owner / operator of the Box Tree in order to save it from sure death. Its liquor license was in peril and ownership had been battling the local union for almost as long as Baruch had worked there. Baruch, who bought the business but not the real estate, settled the strike and was faced with the prospect of integrating returning strikers and the replacement workers who had made it possible for the restaurant to weather the strike. Baruch needed to get everyone on the same page, working to rebuild the operation''s reputation and business volume.

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