Subject category:
Entrepreneurship
Published by:
NACRA - North American Case Research Association
Length: 16 pages
Data source: Field research
Share a link:
https://casecent.re/p/78478
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Abstract
Feeling the pangs of 'maternal isolation' when she stopped working to care for her young children, Karin Marques formulated a concept for a mothers' center that would 'provide support to women before, during, and after their maternity leave'. Karin hoped to register Klub K2 as a non-governmental (non-profit) organization (NGO), so that she could access funding from foundations or the European Union. Starting her enterprise took longer than she had anticipated, finding donors proved to be more difficult than she imagined, and some members of her team of instructors backed out as the announced start-up date of the center approached. As costs and uncertainty mounted, Karin wondered how all of the pieces would come together by the time she was ready to launch her organization.
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Abstract
Feeling the pangs of 'maternal isolation' when she stopped working to care for her young children, Karin Marques formulated a concept for a mothers' center that would 'provide support to women before, during, and after their maternity leave'. Karin hoped to register Klub K2 as a non-governmental (non-profit) organization (NGO), so that she could access funding from foundations or the European Union. Starting her enterprise took longer than she had anticipated, finding donors proved to be more difficult than she imagined, and some members of her team of instructors backed out as the announced start-up date of the center approached. As costs and uncertainty mounted, Karin wondered how all of the pieces would come together by the time she was ready to launch her organization.