Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: INSEAD
Originally published in: 2004
Version: 06.2014
Length: 23 pages
Data source: Field research

Abstract

This is the first of a two-case series. Case (A) describes the development of e-inclusion, Hewlett-Packard's (HP's) programme aimed at addressing the Digital Divide. It follows the project from its initial focus of corporate responsibility to its goal of developing new, profitable markets among the underserved. Case (B) describes the initial developments in the Kuppam i-community, in India, a pilot project, under the auspices of e-inclusion, aimed at researching the potential to find a market for IT products and services and for HP's competences among the poor. This case study aims to: (1) illustrate the business case of a strategy of 'selling to the poor', as highlighted in Prahalad and Hammond (2002). The authors focus on the strategy's ability to merge 'doing well' and 'doing good' elements of the social responsibility challenge of modern multinationals; (2) discuss the relationship between poverty and the digital divide, focusing on the role of corporate and public policies that target the divide, in fighting poverty and promoting economic development; and (3) look at HP's ability to leverage its competences in serving the poor. Highlight the challenges and opportunities ahead for e-inclusion, and address the accomplishments of HP in Kuppam.
Location:
Other setting(s):
2000-2003

About

Abstract

This is the first of a two-case series. Case (A) describes the development of e-inclusion, Hewlett-Packard's (HP's) programme aimed at addressing the Digital Divide. It follows the project from its initial focus of corporate responsibility to its goal of developing new, profitable markets among the underserved. Case (B) describes the initial developments in the Kuppam i-community, in India, a pilot project, under the auspices of e-inclusion, aimed at researching the potential to find a market for IT products and services and for HP's competences among the poor. This case study aims to: (1) illustrate the business case of a strategy of 'selling to the poor', as highlighted in Prahalad and Hammond (2002). The authors focus on the strategy's ability to merge 'doing well' and 'doing good' elements of the social responsibility challenge of modern multinationals; (2) discuss the relationship between poverty and the digital divide, focusing on the role of corporate and public policies that target the divide, in fighting poverty and promoting economic development; and (3) look at HP's ability to leverage its competences in serving the poor. Highlight the challenges and opportunities ahead for e-inclusion, and address the accomplishments of HP in Kuppam.

Settings

Location:
Other setting(s):
2000-2003

Related