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Case
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Reference no. 808-006-1
Subject category: Entrepreneurship
Published by: INSEAD
Originally published in: 2008
Version: 02.2008

Abstract

This is the third of a three-case series (808-004-1 to 808-006-1). This case series of a successful European venture in on-line hotel booking traces its evolution from its inception in early 2000 to the completion of a trade-sale in 2004. The venture went through many difficulties and changes throughout its development, including funding issues, business model changes and team conflicts. Provides in-depth understanding of the challenges faced by growth entrepreneurs in early stage of business development. Specific teaching goals are: (1) assess business model and value creation potential of new venture; (2) understand trade-offs in early stage fundraising process; and (3) discuss how to manage venture team conflicts and adapt venture plans.
Location:
Industry:
Size:
1-50 employees
Other setting(s):
2000-2001

About

Abstract

This is the third of a three-case series (808-004-1 to 808-006-1). This case series of a successful European venture in on-line hotel booking traces its evolution from its inception in early 2000 to the completion of a trade-sale in 2004. The venture went through many difficulties and changes throughout its development, including funding issues, business model changes and team conflicts. Provides in-depth understanding of the challenges faced by growth entrepreneurs in early stage of business development. Specific teaching goals are: (1) assess business model and value creation potential of new venture; (2) understand trade-offs in early stage fundraising process; and (3) discuss how to manage venture team conflicts and adapt venture plans.

Settings

Location:
Industry:
Size:
1-50 employees
Other setting(s):
2000-2001

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