WHAT 1340 Radio: At a Crossroads

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Compact case

Case

Reference no. 308-037-1

Subject category: Strategy and General Management

Authors: Gabriel Szulanski (INSEAD); Yali Szulanski (INSEAD); Jenifer Raver (INSEAD)

Published by: INSEAD

Originally published in: 2008

Version: 05.2013

Length: 4 pages

Data source: Field research

Topics: WHAT 1340 Radio; Radio station; African-American; Entrepreneurship; Strategy; Acquisition; Family-owned; United States

Share a link: https://casecent.re/p/78565

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Abstract

This case focuses on the topic of strategic decision making, specifically whether or not WHAT 1340 Radio should acquire WCXJ Radio. The case write-up includes information about WHAT 1340 Radio, the key players in the management team, the acquisition target, and factors in the decision making process.

Location:

United States

Industry:

Media, entertainment

Other setting(s):

1997