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Subject category: Marketing
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1996
Length: 17 pages
Data source: Field research

Abstract

Nottoway Plantation, the largest antebellum home in the South, operated tours, bed and breakfast, dining facilities, and a gift shop. The problem facing Nottoway was how to grow revenue, yet maintain the ambiance of the elegant plantation. The probable way to increase revenues was to attract more tours and have those guests stay overnight. One challenge was to do so without diluting the image of Nottoway through lower-quality rooms, service, or lower prices.

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Abstract

Nottoway Plantation, the largest antebellum home in the South, operated tours, bed and breakfast, dining facilities, and a gift shop. The problem facing Nottoway was how to grow revenue, yet maintain the ambiance of the elegant plantation. The probable way to increase revenues was to attract more tours and have those guests stay overnight. One challenge was to do so without diluting the image of Nottoway through lower-quality rooms, service, or lower prices.

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