More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case from journal
-
Reference no. NAC1616
Subject category: Entrepreneurship
Authors: Joan Winn (University of Denver); John W Mullins (University of Denver)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1996
Length: 16 pages
Data source: Field research
Topics: Business policy / strategy; Competitive analysis; Entrepreneurship; Strategic planning
Share a link: https://casecent.re/p/78595
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

By 1988, new technology for packaging fresh pasta had enabled companies to sell in supermarkets. Tom Walker, President and Founder, recognized this threat to Pasta Perfect''s success but also saw an opportunity to market through supermarkets instead of, or in addition to, its retail stores. The board must make the decision.
Teaching note
-
Reference no. NAC1616TN
Subject category: Entrepreneurship
Authors: John W Mullins (University of Denver); Joan Winn (University of Denver)
Published by: NACRA - North American Case Research Association
Published in: 1996
Length: 11 pages
Data source: Field research
View full details

About

Abstract

By 1988, new technology for packaging fresh pasta had enabled companies to sell in supermarkets. Tom Walker, President and Founder, recognized this threat to Pasta Perfect''s success but also saw an opportunity to market through supermarkets instead of, or in addition to, its retail stores. The board must make the decision.

Related

Teaching note
-
Reference no. NAC1616TN
Subject category: Entrepreneurship
Authors: John W Mullins (University of Denver); Joan Winn (University of Denver)
Published by: NACRA - North American Case Research Association
Published in: 1996
Length: 11 pages
Data source: Field research
View full details