Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 19 pages
Data source: Field research
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Abstract
In a highly competitive and volatile market, PC PRO has developed a reputation for quality machines and service. But increasing demand is straining the firm''s productive capacity; Owner and Operator Paul Connors faces increasing backlogs and customers who refuse to wait for deliveries. Capacity and demand are out of balance, and Connors must take action to satisfy his customers and maintain the viability of his business.
Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 16 pages
Data source: Field research
About
Abstract
In a highly competitive and volatile market, PC PRO has developed a reputation for quality machines and service. But increasing demand is straining the firm''s productive capacity; Owner and Operator Paul Connors faces increasing backlogs and customers who refuse to wait for deliveries. Capacity and demand are out of balance, and Connors must take action to satisfy his customers and maintain the viability of his business.
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Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 16 pages
Data source: Field research