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Case
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Reference no. 204-145-1
Published by: INSEAD
Originally published in: 2004
Version: 07/2021
Revision date: 30-Jul-2021
Length: 17 pages
Data source: Field research

Abstract

In 2002, China became the world's number-one recipient of inward foreign direct investment (FDI). One of the major attractions was China's entry into the World Trade Organisation (WTO) in December 2001. Spanish firms, which had previously had a major focus on Latin America, participated in the general enthusiasm. The case presents the experience of three Spanish companies with operations in China. What are the problems and opportunities which they confront, and what lessons may be learnt? The three companies operate in different business sectors, and therefore have rather different experiences and insights. The case text is supplemented by a documentary based on direct interviews with the managers concerned.
Location:
Other setting(s):
2003

About

Abstract

In 2002, China became the world's number-one recipient of inward foreign direct investment (FDI). One of the major attractions was China's entry into the World Trade Organisation (WTO) in December 2001. Spanish firms, which had previously had a major focus on Latin America, participated in the general enthusiasm. The case presents the experience of three Spanish companies with operations in China. What are the problems and opportunities which they confront, and what lessons may be learnt? The three companies operate in different business sectors, and therefore have rather different experiences and insights. The case text is supplemented by a documentary based on direct interviews with the managers concerned.

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Location:
Other setting(s):
2003

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