Subject category:
Entrepreneurship
Published by:
NACRA - North American Case Research Association
Length: 16 pages
Data source: Field research
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Abstract
Clara Villarosa dreams of creating a cultural center an 'Afrocentric Marketplace' that can draw ethnic shoppers to her run-down neighborhood. The four-unit building next door is available for sale and could provide space for more retail shops and a restaurant. Would it be a good investment? Can she afford it? Clara's high-profile activities with the city's cultural events have given her nationwide contacts. How best can she capitalize on them?
Subject category:
Entrepreneurship
Published by:
NACRA - North American Case Research Association
Length: 11 pages
Data source: Field research
About
Abstract
Clara Villarosa dreams of creating a cultural center an 'Afrocentric Marketplace' that can draw ethnic shoppers to her run-down neighborhood. The four-unit building next door is available for sale and could provide space for more retail shops and a restaurant. Would it be a good investment? Can she afford it? Clara's high-profile activities with the city's cultural events have given her nationwide contacts. How best can she capitalize on them?
Related
Subject category:
Entrepreneurship
Published by:
NACRA - North American Case Research Association
Length: 11 pages
Data source: Field research