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Case from journal
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Reference no. NAC1528
Subject category: Entrepreneurship
Authors: Marc H Meyer (D'Amore-McKim School of Business, Northeastern University); G Thomas Aley (D'Amore-McKim School of Business, Northeastern University)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1995
Length: 25 pages
Data source: Field research
Topics: Entrepreneurship; Strategic marketing; Technology
Share a link: https://casecent.re/p/78645
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Abstract

SR Corp has developed a technological breakthrough in speech recognition systems, a key component in cost reduction efforts for companies with heavy telephone usage for customer service, directory assistance, or reservations systems. SR Corp now must set priorities; it has resources to exploit only one of the three market segments it has identified. The wrong choice now could waste precious time and could cost the firm its lead in technology.
Teaching note
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Reference no. NAC1528TN
Subject category: Entrepreneurship
Authors: Marc H Meyer (D'Amore-McKim School of Business, Northeastern University); G Thomas Aley (D'Amore-McKim School of Business, Northeastern University)
Published by: NACRA - North American Case Research Association
Published in: 1995
Length: 18 pages
Data source: Field research
View full details

About

Abstract

SR Corp has developed a technological breakthrough in speech recognition systems, a key component in cost reduction efforts for companies with heavy telephone usage for customer service, directory assistance, or reservations systems. SR Corp now must set priorities; it has resources to exploit only one of the three market segments it has identified. The wrong choice now could waste precious time and could cost the firm its lead in technology.

Related

Teaching note
-
Reference no. NAC1528TN
Subject category: Entrepreneurship
Authors: Marc H Meyer (D'Amore-McKim School of Business, Northeastern University); G Thomas Aley (D'Amore-McKim School of Business, Northeastern University)
Published by: NACRA - North American Case Research Association
Published in: 1995
Length: 18 pages
Data source: Field research
View full details