Subject category:
Strategy and General Management
Published by:
NACRA - North American Case Research Association
Length: 17 pages
Data source: Field research
Share a link:
https://casecent.re/p/78670
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Abstract
At the same time Foremost Emergency Vehicles, Inc, needed low-cost labor for its line of emergency vehicles, a bus-building co-operative in Costa Rica needed diversification and export opportunities. The resulting joint venture assembly operation is scheduled to play host to Foremost''s customers in a grand introduction of the new line, but the prototype ambulance may not be ready by the time the customers arrive.
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Abstract
At the same time Foremost Emergency Vehicles, Inc, needed low-cost labor for its line of emergency vehicles, a bus-building co-operative in Costa Rica needed diversification and export opportunities. The resulting joint venture assembly operation is scheduled to play host to Foremost''s customers in a grand introduction of the new line, but the prototype ambulance may not be ready by the time the customers arrive.