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Case from journal
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Reference no. NAC1416
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1994
Length: 14 pages
Data source: Field research

Abstract

Susan and David Jensen found a business that has diversified into seed retailing, landscaping, sprinkler installation, and lawn services. Their only employee, an MBA student, has prepared a competitive analysis of the local and regional markets as a term project. Now the overworked and underpaid Jensenes turn to this employee for help in deciding how to exploit their opportunities.

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Abstract

Susan and David Jensen found a business that has diversified into seed retailing, landscaping, sprinkler installation, and lawn services. Their only employee, an MBA student, has prepared a competitive analysis of the local and regional markets as a term project. Now the overworked and underpaid Jensenes turn to this employee for help in deciding how to exploit their opportunities.

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