Product details

This Excel spreadsheet is to accompany the case ''9B08A001''. The abstract of the case is as follows: In the fall of 2006, the president of Conroy''s Acura, was examining reports of the company''s quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy''s Acura, was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to put the numbers into context.