Product details

This case focuses on Nordea's move from e-banking to e-business and the way the bank established an e-habit and e-trust among its customers. It examines the main e-business services that Nordea currently offers to its private and corporate customers. These include e-identification, e- signature, e-billing, e-salary and e-payment. The case also discusses multi-channel management and pricing issues as well as future growth opportunities. The case aims to: (1) illustrate a best business practice in multi-channel management; (2) show the successful implementation of clicks-and-mortar strategy in financial services; (3) demonstrate the linkage between business strategy and IT strategy; and (4) illustrate how companies create value through e-technologies and sustain it over time.