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Prize winner
Subject category: Entrepreneurship
Published by: Babson College
Published in: 2007
Length: 15 pages
Data source: Field research

Abstract

This case describes the financing of a start-up financial services company during the first four years of its development. Like other start-ups, its founder initially sought funds close to home through loans from family members and friends. The case describes how he networked to the larger pools of capital available from individual business 'angels' and angel groups. His methods, failures, successes - and frustrations - are recounted in detail. The views of several key investors are also recorded in their own words.

Time period

The events covered by this case took place in 2001-2006.

Geographical setting

Region:
Americas
Country:
United States
Locations:
Waltham;Massachusetts

Featured company

CircleLending
Employees:
11-50
Industry:
Financial services

Featured protagonist

  • Asheesh Advani (male), Founder

About

Abstract

This case describes the financing of a start-up financial services company during the first four years of its development. Like other start-ups, its founder initially sought funds close to home through loans from family members and friends. The case describes how he networked to the larger pools of capital available from individual business 'angels' and angel groups. His methods, failures, successes - and frustrations - are recounted in detail. The views of several key investors are also recorded in their own words.

Settings

Time period

The events covered by this case took place in 2001-2006.

Geographical setting

Region:
Americas
Country:
United States
Locations:
Waltham;Massachusetts

Featured company

CircleLending
Employees:
11-50
Industry:
Financial services

Featured protagonist

  • Asheesh Advani (male), Founder

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