Product details

This case describes the financing of a start-up financial services company during the first four years of its development. Like other start-ups, its founder initially sought funds close to home through loans from family members and friends. The case describes how he networked to the larger pools of capital available from individual business 'angels' and angel groups. His methods, failures, successes - and frustrations - are recounted in detail. The views of several key investors are also recorded in their own words.