Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 05.2002
Length: 18 pages
Data source: Published sources
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https://casecent.re/p/7880
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Abstract
This is the second of a two-case series (302-080-1 and 302-081-1). Case (A) describes the economics of the publishing industry in the US, and the major competitors. Case (B) describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers. The case is ideal to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing. There is an revised version available ''304-482-1''.
About
Abstract
This is the second of a two-case series (302-080-1 and 302-081-1). Case (A) describes the economics of the publishing industry in the US, and the major competitors. Case (B) describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers. The case is ideal to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing. There is an revised version available ''304-482-1''.