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Published by: INSEAD
Originally published in: 2002
Version: 05.2002

Abstract

This is the second of a two-case series (302-080-1 and 302-081-1). Case (A) describes the economics of the publishing industry in the US, and the major competitors. Case (B) describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers. The case is ideal to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing. There is an revised version available ''304-482-1''.
Location:
Industry:
Other setting(s):
2001

About

Abstract

This is the second of a two-case series (302-080-1 and 302-081-1). Case (A) describes the economics of the publishing industry in the US, and the major competitors. Case (B) describes the arrival of e-books and e-publishing, the strategies of the upstart e-publishers, the established publishers, and the technology providers. The case is ideal to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing. There is an revised version available ''304-482-1''.

Settings

Location:
Industry:
Other setting(s):
2001

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