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Case from journal
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Reference no. NAC1200
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1992
Length: 21 pages
Data source: Field research

Abstract

This case studies Martin, the premier acoustic firm, as it adds new lines using Asian components and moves from possible bankruptcy to unprecedented success in the 1980s.

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Abstract

This case studies Martin, the premier acoustic firm, as it adds new lines using Asian components and moves from possible bankruptcy to unprecedented success in the 1980s.

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