Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 06.2015
Revision date: 5-Apr-2016
Length: 20 pages
Data source: Published sources
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Abstract
The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com's order fulfilment approach, based on in-store picked (rather than dedicated warehouses). It also insists on how can one make Internet retailing a profit-making story.
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 06.2015
Revision date: 5-Apr-2016
Length: 12 pages
Data source: Published sources
Spanish language
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 05.2015
Length: 23 pages
Data source: Published sources
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Abstract
The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.com's order fulfilment approach, based on in-store picked (rather than dedicated warehouses). It also insists on how can one make Internet retailing a profit-making story.
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Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 06.2015
Revision date: 5-Apr-2016
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 05.2015
Length: 23 pages
Data source: Published sources