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Case from journal
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Reference no. NAC1205
Subject category: Marketing
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1992
Length: 7 pages
Data source: Field research

Abstract

This case studies a small business owner, Virginia Reed, running a yarn shop out of her home. With profits for the past year at only $3,000, this case questions whether she, and other small businesspeople, can continue to meet income needs while keeping a business going.

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Abstract

This case studies a small business owner, Virginia Reed, running a yarn shop out of her home. With profits for the past year at only $3,000, this case questions whether she, and other small businesspeople, can continue to meet income needs while keeping a business going.

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