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Case from journal
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Reference no. NAC1209
Subject category: Marketing
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1992
Length: 29 pages
Data source: Field research

Abstract

As the popularity of disposable razors increases, Gillette managers examine the market competition and consider options for revising Gillette''s marketing strategy.

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Abstract

As the popularity of disposable razors increases, Gillette managers examine the market competition and consider options for revising Gillette''s marketing strategy.

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