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Case from journal
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Reference no. NAC1211
Subject category: Entrepreneurship
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1992
Length: 10 pages
Data source: Field research

Abstract

This case studies problems owners face with fast food franchise associations by focusing on one couple discouraged by high fees, rigid rules, and the franchiser''s insensitivity to local conditions. This case may be used with ''Das Wiener Works (B)'' (NAC1208).

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Abstract

This case studies problems owners face with fast food franchise associations by focusing on one couple discouraged by high fees, rigid rules, and the franchiser''s insensitivity to local conditions. This case may be used with ''Das Wiener Works (B)'' (NAC1208).

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