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Case from journal
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Reference no. NAC1213
Authors: Stewart C Malone
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1992
Length: 24 pages
Data source: Field research

Abstract

Bob Simons, a 4th-generation CEO of a specialist lumber wholesaler, tries to restore his firm''s long-term profitability, in spite of fundamental changes in the industry and supply uncertainties.

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Abstract

Bob Simons, a 4th-generation CEO of a specialist lumber wholesaler, tries to restore his firm''s long-term profitability, in spite of fundamental changes in the industry and supply uncertainties.

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