Product details

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Case from journal
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Reference no. NAC1215
Subject category: Entrepreneurship
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1992
Length: 11 pages
Data source: Field research

Abstract

This case focuses on a small wholesale bakery as it pitches a new product to an airline food services operation. The quantities involved in the order could establish the small business'' future as a leading all-natural, premium-quality bakery.

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Abstract

This case focuses on a small wholesale bakery as it pitches a new product to an airline food services operation. The quantities involved in the order could establish the small business'' future as a leading all-natural, premium-quality bakery.

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