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Case from journal
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Reference no. NAC1221
Subject category: Ethics and Social Responsibility
Authors: Raymond M Kinnunen (D'Amore-McKim School of Business, Northeastern University); John A Seeger (Bentley University); Robert L Goldberg (D'Amore-McKim School of Business, Northeastern University)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 1992
Length: 13 pages
Data source: Field research
Topics: Business ethics; Business policy / strategy; Entrepreneurship; Marketing strategy
Share a link: https://casecent.re/p/78859
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Abstract

Mike Bardlow, CPA and boat owner, forms a company to produce auxiliary motors for large pleasure boats. After a strong start with large sailboat builders, Bardlow seeks faster growth by selling to powerboat owners. Technical and financial problems follow.
Teaching note
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Reference no. NAC1221TN
Subject category: Ethics and Social Responsibility
Authors: Raymond M Kinnunen (D'Amore-McKim School of Business, Northeastern University); John A Seeger (Bentley University); Robert L Goldberg (D'Amore-McKim School of Business, Northeastern University)
Published by: NACRA - North American Case Research Association
Published in: 1992
Length: 9 pages
Data source: Field research
View full details

About

Abstract

Mike Bardlow, CPA and boat owner, forms a company to produce auxiliary motors for large pleasure boats. After a strong start with large sailboat builders, Bardlow seeks faster growth by selling to powerboat owners. Technical and financial problems follow.

Related

Teaching note
-
Reference no. NAC1221TN
Subject category: Ethics and Social Responsibility
Authors: Raymond M Kinnunen (D'Amore-McKim School of Business, Northeastern University); John A Seeger (Bentley University); Robert L Goldberg (D'Amore-McKim School of Business, Northeastern University)
Published by: NACRA - North American Case Research Association
Published in: 1992
Length: 9 pages
Data source: Field research
View full details