Product details

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Case
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Reference no. 508-020-1
Subject category: Marketing
Published by: China Europe International Business School
Originally published in: 2008
Version: 20 February 2008
Length: 12 pages
Data source: Field research

Abstract

The Christy Webber landscaping company is the only certified woman-owned Chicago landscape counselling and planning company. The owner, Christy Webber started it from a lawnmower to a landscaping company with sales of $12 million in 2006 and high potential to expand in the future. In a competitive environment, Christy Webber is currently ''stuck'' in the middle between large national corporations dominating the US market and small local players with cheap labour. In order to expand, Christy Webber faced the choice of multiple business models and ''green'' technology.
Location:
Industry:
Size:
Medium
Other setting(s):
2006

About

Abstract

The Christy Webber landscaping company is the only certified woman-owned Chicago landscape counselling and planning company. The owner, Christy Webber started it from a lawnmower to a landscaping company with sales of $12 million in 2006 and high potential to expand in the future. In a competitive environment, Christy Webber is currently ''stuck'' in the middle between large national corporations dominating the US market and small local players with cheap labour. In order to expand, Christy Webber faced the choice of multiple business models and ''green'' technology.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
2006

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