Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 11 February 2008
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Abstract
As a farmer-owned co-operative, South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op''s service territory. For almost 80 years, the majority of grain was shipped out of the area by rail to markets in the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of grain flow along with stimulating the local farm economy. SDWG''s management and producer board must decide how to continue to meet the needs of their producer-owners under the new conditions.
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Abstract
As a farmer-owned co-operative, South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op''s service territory. For almost 80 years, the majority of grain was shipped out of the area by rail to markets in the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of grain flow along with stimulating the local farm economy. SDWG''s management and producer board must decide how to continue to meet the needs of their producer-owners under the new conditions.
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