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Case
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Reference no. 301-197-1
Authors: Ming Zeng
Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016
Length: 11 pages
Data source: Field research

Abstract

The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world's largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade. In particular, it highlights the changing business environments in China, and the dynamic interaction of Chinese culture, Internet culture and Western management practices.
Location:
Industry:
Size:
200 employees
Other setting(s):
1999-2001

About

Abstract

The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world's largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade. In particular, it highlights the changing business environments in China, and the dynamic interaction of Chinese culture, Internet culture and Western management practices.

Settings

Location:
Industry:
Size:
200 employees
Other setting(s):
1999-2001

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