Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 29-Jan-2016
Length: 11 pages
Data source: Field research
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Abstract
The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world's largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade. In particular, it highlights the changing business environments in China, and the dynamic interaction of Chinese culture, Internet culture and Western management practices.
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 29-Jan-2016
Length: 9 pages
Data source: Field research
About
Abstract
The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world's largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade. In particular, it highlights the changing business environments in China, and the dynamic interaction of Chinese culture, Internet culture and Western management practices.
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Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2015
Revision date: 29-Jan-2016
Length: 9 pages
Data source: Field research