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Management article
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Reference no. F0803C
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2008
Revision date: 4-Feb-2013
Length: 4 pages

Abstract

The true power in the collective wisdom of crowds isn''t in people''s expressed opinions - it''s buried deep inside your company''s database. New tools are allowing organizations to mine their data for the ''unconscious wisdom'' that the crowd itself may never have thought to share.

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Abstract

The true power in the collective wisdom of crowds isn''t in people''s expressed opinions - it''s buried deep inside your company''s database. New tools are allowing organizations to mine their data for the ''unconscious wisdom'' that the crowd itself may never have thought to share.

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